As an SEO, it’s one thing to tell your boss or a client that you built some links of varying quality on various sites with varied anchor text which appear to be helping various rankings which pull in X amount of organic revenue. It’s quite different to say “I built a link that drove traffic and made $8,000.” The first statement will always sound a bit shaky. The second will always sound confident. With attribution becoming an increasingly hazy science, direct link revenue is really the only safe ground to stand on as a link builder.
The keywords that impact organic search revenues are often as complex as the business itself. Our ability to recognize that each keyword we target requires different tools to identify and different approaches to optimize can mean the difference between a successful SEO campaign and a failed campaign. As you try to visualize annual search volumes for a particular keyword more as one of many possible demand curves rather than a pure number, you’ll gain greater segmentation abilities and better optimization strategies.
One of Internet marketing’s important questions is whether it makes sense to put a marketing budget toward search engine optimization (SEO), pay-per-click advertising (PPC), or both? You’ll find a mix of opinions on the issue. Some feel that adding PPC when a site is already ranking well organically creates unnecessary expensive cannibalism—paying for clicks that would have come for free through an organic ranking. Others believe in a synergistic effect that PPC has on organic traffic. So what is the right answer?
We can all clearly see the sleeker notifications, the wireless syncing, and the improved maps that allows us to choose which route we take to sit in traffic for hours (writing from L.A. here), but who really read those 200 new features that flashed in front of the screen before anxiously hitting install? If you did read and have in fact explored all 200 of the new features, then no need to continue reading. But I’m going to assume most of us haven’t uncovered and experienced them all, so here is my list of five cool (and a few creepy) iOS 5 features you might have overlooked.
Today, we lost a creative genius and one of my personal icons. I will be forever grateful for his innovation and leadership that oversaw the product development of many toys and tools that I use to provide a living for my family. I have included a few free Steve Jobs wallpapers and will continue to add to the collection overtime.