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Why Universities Fail At Teaching Internet Marketing

May 3, 2012 Posted in Copywriting, Internet, Search Engine Marketing, SEO, Social Media by

Why Universities Fail At Teaching Internet Marketing
I recently graduated from university with a masters degree in Information Systems Management. This was a very exciting achievement for me, finishing university is something that not everyone has the opportunity to do. While I was attending I stumbled upon Internet marketing and everything that it entails. I was enthralled by it and read everything I could find. After I had read and studied about Internet marketing for about 8 months, I discovered that my university offered an Internet marketing class. I immediately signed up for it and imagined that it would be an awesome class where I would take my skills to the next level.

Social Media Myths Debunked… UNDEBUNKED!

January 30, 2012 Posted in Social Media by

Bright Oak Article: Social Media Myths Debunked... Undebunked
People love to use the word “debunked” in blog titles. At the time of this writing, there were 40,000 exact match results in Google for “social media myths debunked.” There’s just something heroically Mythbusterish about picking apart commonly-held social media beliefs. But what if it’s the debunkers who need “debunking?”

Klout, Egometrics, and 9 Symptoms of Shiny Algorithm Syndrome

January 9, 2012 Posted in Social Media by

Klout, Egometrics, and 9 symptoms of shiny algorithm syndrome.
If tech geeks suffer from susceptibility to “shiny object syndrome” (SOS), then social media lovers are just as prone to catch SAS: Shiny Algorithm Syndrome. With site after site popping up, purporting to rank, measure, and compare users on their social media influence, it’s inevitable that some will read way too much into their usefulness and consider the scores an end unto themselves.

Original Content: Hunting the Internet’s Elusive Unicorn

January 4, 2012 Posted in Design, Internet, Motion Graphics, Social Media by

Original Content: Hunting the Internet's Elusive Unicorn
Original content is the Internet’s favorite illicit drug. Those online groups who claim to be the gatekeepers of all that is good, bad and truly ugly on the Internet covet it. You could sell it to the parents’ basement dwelling 4chan’ers or trade it to redditors looking for their next opportunity to karma-whore. So, what is original content and why should you, a reputable businessman or woman, be concerned with it?

Three Social Media Lessons To Learn From Three Different Industries

October 17, 2011 Posted in Social Media by

As social media has become ubiquitous, every company out there is grappling with the best way to use it. Because every industry is different, with separate strengths and weaknesses, goals and areas of attention, there are standouts in each industry understanding how to communicate their business’ value proposition through social media.

Tackling The Question Of Social Media ROI: Change Your Goals

September 28, 2011 Posted in Social Media by

Let’s face it: one of the biggest challenges social media faces is the question of return on investment. If I funnel money to fund a social media campaign or presence, what will I get out of it? Bloggers and researchers struggle to quantify fans and followers, with research company Syncapse releasing a study that quantifies them somewhere in the hundreds of dollars.

Why Artists, Designers And Musicians Should Pay Attention To Social Media

September 9, 2011 Posted in Design, Internet, Social Media by

Here at Bright Oak, we’re big fans of both social media and design. It’s kind of our thing. But there’s a reason why creativity offline should be carried over into the online space, and it’s more than just the ability to make an extra buck. Proper attention and cultivation of an online presence can make a big difference.

3 Ways The Facebook Revamp Makes It A Teeny Bit Harder To Stalk

August 24, 2011 Posted in Internet, Social Media by

We’re rounding up what the changes really mean, and answering the questions you’re really thinking: Does this better help me avoid embarrassment and social creepiness? Good news, reluctant sharers: Facebook’s new changes are one teeny step towards a creeper-free future.

Foursquare Lists: What It Means And What We Want To See

August 17, 2011 Posted in Social Media by

Foursquare Lists: What It Means And What We Want To See by Bright Oak

Foursquare unveiled “Lists” yesterday, allowing users to curate and publicize, well, lists of locations. This may be a beneficial new feature, allowing users to gain street cred listing a handful of hidden eateries, rather than be defined by the twelve Starbucks check-ins a day.

Three Reasons to Get on the Google+ Bandwagon

August 9, 2011 Posted in Social Media by

Three Reasons to Get on the Google+ Bandwagon by Bright Oak

There’s no way around it: Google+ has taken the internet by storm. Already, smug “first generation” users are creating badges to mark their social media superiority, and it’s clear that unlike the ill-fated Wave or Buzz, Plus has some sticking power.