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Top 3 SEO Tips For Franchises

June 7, 2013 Posted in SEO by

3 seo tips for franchises


With most traditional franchise operations, the idea was simple. Don’t reinvent the wheel. Instead, use a tested and proven business model and rely on the franchisor to handle advertising at the national level. Your only requirement was to put up the capital and cross your fingers. However, the internet changed advertising as we knew it.

Penguin 2.0 And The New Local SEO Strategy

May 30, 2013 Posted in SEO by


Just as the dust seemed to be settling following Google’s original Penguin update, which rolled out about a year ago, the search engine giant has unleashed a major sequel. Penguin 2.0, which is also being called Penguin 4, debuted on May 22. Due to the fact that it’s still in its infancy, its far-reaching implications remain unclear. Still, a few things are apparent. This update seeks to drive home the fact that Google is out for sites that use black-hat SEO techniques. Like its predecessor, Penguin 2.0 is especially touchy about backlinks. Most importantly of all, it appears to have had a huge impact on local search results already.

Unique LRDs, C-Blocks, and High Volume Link Opportunities

June 19, 2012 Posted in SEO by

Unique LRDs, C-Blocks, and High Volume Link Opportunities
When Google looks to evaluate the authority of a site, it would much rather see 20 sites casting a digital vote for your site (which is really what linking is) than one site casting 20 digital votes. I’ve seen countless backlink profiles of sites with thousands of links originating from only a couple of dozen different sites, often the result of footer or sidebar links that perpetuate themselves every time a new page is created. If I could only use one metric when talking about a backlink portfolio’s health or when comparing two sites’ backlinks, I would use unique LRD’s over total links every time.

Why Universities Fail At Teaching Internet Marketing

May 3, 2012 Posted in Copywriting, Internet, Search Engine Marketing, SEO, Social Media by

Why Universities Fail At Teaching Internet Marketing
I recently graduated from university with a masters degree in Information Systems Management. This was a very exciting achievement for me, finishing university is something that not everyone has the opportunity to do. While I was attending I stumbled upon Internet marketing and everything that it entails. I was enthralled by it and read everything I could find. After I had read and studied about Internet marketing for about 8 months, I discovered that my university offered an Internet marketing class. I immediately signed up for it and imagined that it would be an awesome class where I would take my skills to the next level.

Forget Rankings! 8 Tips To Build Links That Make Money Directly

April 16, 2012 Posted in SEO by

SEO Link BuildingAs an SEO, it’s one thing to tell your boss or a client that you built some links of varying quality on various sites with varied anchor text which appear to be helping various rankings which pull in X amount of organic revenue. It’s quite different to say “I built a link that drove traffic and made $8,000.” The first statement will always sound a bit shaky. The second will always sound confident. With attribution becoming an increasingly hazy science, direct link revenue is really the only safe ground to stand on as a link builder.

The 6 Most Important Demand Curves To Master In Keyword Research

March 13, 2012 Posted in SEO by


The keywords that impact organic search revenues are often as complex as the business itself. Our ability to recognize that each keyword we target requires different tools to identify and different approaches to optimize can mean the difference between a successful SEO campaign and a failed campaign. As you try to visualize annual search volumes for a particular keyword more as one of many possible demand curves rather than a pure number, you’ll gain greater segmentation abilities and better optimization strategies.

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