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The Ultimate Schema Write-up for Custom Home Builders

July 16, 2015 Posted in SEO by

Schema markup for custom home builders

As you might have noticed, Schema can be a lot of extra work – it’s probably the sole reason why so few websites implement it. However, as SEO specialists it’s something we should all be taking advantage of. Schema.org even says, “the more content you mark up, the better.” As you become more familiar with the vast array of available properties and item types, you start to recognize how much there is on your web page that you can mark up. We’re already aware of the goodness that Schema currently brings us in terms of rankings and CTR, but as the internet changes and evolves, it might even have a bigger impact than it does now.

Google Rolls Out Search Updates to Improve Search Experience

May 4, 2015 Posted in SEO by

Google Update

Google has recently been announcing new features to improve the overall quality of every Internet search. It started last month when they announced the mobile friendly Google algorithm, which gives all mobile friendly sites higher rankings in their searches in order to give every user the best experience.

New Mobile Friendly Google Algorithm Update: Provide A Mobile User Experience Or Move Aside

March 27, 2015 Posted in SEO by

Mobile Friendly Google Algorithm Update by Bright Oak

Google has stated: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

“Harness The Power of PPC and SEO for Insane Landing Page Results” Webinar Wrap-Up

March 2, 2015 Posted in PPC, SEO by

Harness the power of PPC and SEO
Spot the easy wins – by using Google Webmaster Tools, you can identify keywords that are converting well but have few impressions. People are liking what they see when they do see it, so this would be a great keywords to start targeting with PPC to help bring your brand to more viewers.

Search Engine Optimization (SEO): What We Learned In 2014

December 11, 2014 Posted in Search Engine Marketing, SEO by

SEO for 2014 and 2015
One of Internet marketing’s important questions is whether it makes sense to put a marketing budget toward search engine optimization (SEO), pay-per-click advertising (PPC), or both? You’ll find a mix of opinions on the issue. Some feel that adding PPC when a site is already ranking well organically creates unnecessary expensive cannibalism—paying for clicks that would have come for free through an organic ranking. Others believe in a synergistic effect that PPC has on organic traffic. So what is the right answer?

Top 3 SEO Tips For Franchises

June 7, 2013 Posted in SEO by

3 seo tips for franchises

With most traditional franchise operations, the idea was simple. Don’t reinvent the wheel. Instead, use a tested and proven business model and rely on the franchisor to handle advertising at the national level. Your only requirement was to put up the capital and cross your fingers. However, the internet changed advertising as we knew it.

Penguin 2.0 And The New Local SEO Strategy

May 30, 2013 Posted in SEO by

Just as the dust seemed to be settling following Google’s original Penguin update, which rolled out about a year ago, the search engine giant has unleashed a major sequel. Penguin 2.0, which is also being called Penguin 4, debuted on May 22. Due to the fact that it’s still in its infancy, its far-reaching implications remain unclear. Still, a few things are apparent. This update seeks to drive home the fact that Google is out for sites that use black-hat SEO techniques. Like its predecessor, Penguin 2.0 is especially touchy about backlinks. Most importantly of all, it appears to have had a huge impact on local search results already.

Unique LRDs, C-Blocks, and High Volume Link Opportunities

June 19, 2012 Posted in SEO by

Unique LRDs, C-Blocks, and High Volume Link Opportunities
When Google looks to evaluate the authority of a site, it would much rather see 20 sites casting a digital vote for your site (which is really what linking is) than one site casting 20 digital votes. I’ve seen countless backlink profiles of sites with thousands of links originating from only a couple of dozen different sites, often the result of footer or sidebar links that perpetuate themselves every time a new page is created. If I could only use one metric when talking about a backlink portfolio’s health or when comparing two sites’ backlinks, I would use unique LRD’s over total links every time.

Why Universities Fail At Teaching Internet Marketing

May 3, 2012 Posted in Copywriting, Internet, Search Engine Marketing, SEO, Social Media by

Why Universities Fail At Teaching Internet Marketing
I recently graduated from university with a masters degree in Information Systems Management. This was a very exciting achievement for me, finishing university is something that not everyone has the opportunity to do. While I was attending I stumbled upon Internet marketing and everything that it entails. I was enthralled by it and read everything I could find. After I had read and studied about Internet marketing for about 8 months, I discovered that my university offered an Internet marketing class. I immediately signed up for it and imagined that it would be an awesome class where I would take my skills to the next level.

Forget Rankings! 8 Tips To Build Links That Make Money Directly

April 16, 2012 Posted in SEO by

SEO Link BuildingAs an SEO, it’s one thing to tell your boss or a client that you built some links of varying quality on various sites with varied anchor text which appear to be helping various rankings which pull in X amount of organic revenue. It’s quite different to say “I built a link that drove traffic and made $8,000.” The first statement will always sound a bit shaky. The second will always sound confident. With attribution becoming an increasingly hazy science, direct link revenue is really the only safe ground to stand on as a link builder.