One of Internet marketing’s important questions is whether it makes sense to put a marketing budget toward search engine optimization (SEO), pay-per-click advertising (PPC), or both? You’ll find a mix of opinions on the issue. Some feel that adding PPC when a site is already ranking well organically creates unnecessary expensive cannibalism—paying for clicks that would have come for free through an organic ranking. Others believe in a synergistic effect that PPC has on organic traffic. So what is the right answer?
With most traditional franchise operations, the idea was simple. Don’t reinvent the wheel. Instead, use a tested and proven business model and rely on the franchisor to handle advertising at the national level. Your only requirement was to put up the capital and cross your fingers. However, the internet changed advertising as we knew it.
Just as the dust seemed to be settling following Google’s original Penguin update, which rolled out about a year ago, the search engine giant has unleashed a major sequel. Penguin 2.0, which is also being called Penguin 4, debuted on May 22. Due to the fact that it’s still in its infancy, its far-reaching implications remain unclear. Still, a few things are apparent. This update seeks to drive home the fact that Google is out for sites that use black-hat SEO techniques. Like its predecessor, Penguin 2.0 is especially touchy about backlinks. Most importantly of all, it appears to have had a huge impact on local search results already.
So last year I promised that no matter what, I’d fine the time to finish the Bright Oak site. But here I sit, it’s 2013, and 27 clients later, I am about in the same spot I was last January. Growth is certainly a good problem to have, but enough is enough. 2013 is going to be the year that I finish the new fluid Bright Oak site, I promise.
Today, we lost a creative genius and one of my personal icons. I will be forever grateful for his innovation and leadership that oversaw the product development of many toys and tools that I use to provide a living for my family. I have included a few free Steve Jobs wallpapers and will continue to add to the collection overtime.
In 1998, there were 26 million indexed pages on the World Wide Web. Fast forward 10 years and there are over 1 trillion unique indexed pages on Google. It is obvious that the internet is growing at a rapid pace. Every hour, there is enough information consumed by internet traffic to fill 7 million DVD’s.
Last week would of been Dali’s 107th birthday. I really would not have remembered if it wasn’t for a tweet that I came across early one morning before work. I typically like to start my day out by browsing through various sites such as Smashing Magazine the new LinkedIn news site and will eventually end up on twitter.
In the wake of the awful tragedy on 03/11/11 in Japan and with the suffering of the victims weighing heavy on our minds, we spent some time designing a wallpaper to memorialize the lives lost and the ongoing struggle to save lives. Please feel free to download and share this wallpaper.