I read an article this week titled, “Creative Ideas for Writing Content” where the author listed a couple of lofty ideas to help his readers do one thing, write better. Unfortunately, the article could have been summed up by saying, “be more creative you boring dolt.” But that never works. Telling someone to think about the ocean differently doesn’t conjure inspiration.
This is a topic that is very near and dear to my heart since it’s a large part of what I do. And even though copy concerns nearly everyone, it hardly gets the attention required for clear, concise and meaningful content. It’s easy to get into this “churn and burn” mentality with work, where projects need to be completed before the deadline and the copy is left to the last minute. After all, it’s just a few sentences or paragraphs used to introduce a company, describe a product and fill up the blank spaces…right?
Dealing with potential new clients can be frustrating, but this little overview by Sacha Greif at AttackofDesign about the “Do’s and Don’ts of Contacting Designers” may help you set up your own modus operandi. Typically, what we like to do is send potential clients a questionnaire covering most of the “Do’s” in this article.
Making the jump to being a freelance designer has many benefits and drawbacks, but one thing that seems to always elude peoples thinking when making this leap are the legal guidelines you should follow.