One of Internet marketing’s important questions is whether it makes sense to put a marketing budget toward search engine optimization (SEO), pay-per-click advertising (PPC), or both? You’ll find a mix of opinions on the issue. Some feel that adding PPC when a site is already ranking well organically creates unnecessary expensive cannibalism—paying for clicks that would have come for free through an organic ranking. Others believe in a synergistic effect that PPC has on organic traffic. So what is the right answer?
SEO & PPC: The Facts on Integration, Cannibalism & Synergism
Social Media Myths Debunked… UNDEBUNKED!
People love to use the word “debunked” in blog titles. At the time of this writing, there were 40,000 exact match results in Google for “social media myths debunked.” There’s just something heroically Mythbusterish about picking apart commonly-held social media beliefs. But what if it’s the debunkers who need “debunking?”
Klout, Egometrics, and 9 Symptoms of Shiny Algorithm Syndrome
If tech geeks suffer from susceptibility to “shiny object syndrome” (SOS), then social media lovers are just as prone to catch SAS: Shiny Algorithm Syndrome. With site after site popping up, purporting to rank, measure, and compare users on their social media influence, it’s inevitable that some will read way too much into their usefulness and consider the scores an end unto themselves.
Original Content: Hunting the Internet’s Elusive Unicorn
Original content is the Internet’s favorite illicit drug. Those online groups who claim to be the gatekeepers of all that is good, bad and truly ugly on the Internet covet it. You could sell it to the parents’ basement dwelling 4chan’ers or trade it to redditors looking for their next opportunity to karma-whore. So, what is original content and why should you, a reputable businessman or woman, be concerned with it?
Five Cool (And Sometimes Creepy) Features You May Have Missed In iOS 5
We can all clearly see the sleeker notifications, the wireless syncing, and the improved maps that allows us to choose which route we take to sit in traffic for hours (writing from L.A. here), but who really read those 200 new features that flashed in front of the screen before anxiously hitting install? If you did read and have in fact explored all 200 of the new features, then no need to continue reading. But I’m going to assume most of us haven’t uncovered and experienced them all, so here is my list of five cool (and a few creepy) iOS 5 features you might have overlooked.
Three Social Media Lessons To Learn From Three Different Industries
As social media has become ubiquitous, every company out there is grappling with the best way to use it. Because every industry is different, with separate strengths and weaknesses, goals and areas of attention, there are standouts in each industry understanding how to communicate their business’ value proposition through social media.
Steve Jobs: Free Wallpapers With Quotes
Today, we lost a creative genius and one of my personal icons. I will be forever grateful for his innovation and leadership that oversaw the product development of many toys and tools that I use to provide a living for my family. I have included a few free Steve Jobs wallpapers and will continue to add to the collection overtime.
Tackling The Question Of Social Media ROI: Change Your Goals
Let’s face it: one of the biggest challenges social media faces is the question of return on investment. If I funnel money to fund a social media campaign or presence, what will I get out of it? Bloggers and researchers struggle to quantify fans and followers, with research company Syncapse releasing a study that quantifies them somewhere in the hundreds of dollars.
Why Artists, Designers And Musicians Should Pay Attention To Social Media
Here at Bright Oak, we’re big fans of both social media and design. It’s kind of our thing. But there’s a reason why creativity offline should be carried over into the online space, and it’s more than just the ability to make an extra buck. Proper attention and cultivation of an online presence can make a big difference.
3 Ways The Facebook Revamp Makes It A Teeny Bit Harder To Stalk
We’re rounding up what the changes really mean, and answering the questions you’re really thinking: Does this better help me avoid embarrassment and social creepiness? Good news, reluctant sharers: Facebook’s new changes are one teeny step towards a creeper-free future.